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Create a Homepage that Will Get Results |
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Written by Steve Jenkins
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Saturday, 30 April 2011 09:51 |
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by SteveJenkins
Your website's homepage has got to be the most focal point for your website. The majority of your traffic will hit your homepage before your visitors move on to the other areas of your site. So, the more you put into your webpage the more improved things will be. This article will let you know a few of the things that are necessary to make your homepage more acceptable to your specific target group.
The traffic that you receive on your homepage is gold, which means you can't let it go. You're at a loss if someone visits your homepage and leaves without doing anything. So you should try to get your visitors' contact information so you can contact them through email marketing. Following up with prospects is a great way to turn them into customers, hopefully long term customers. While they may not be in a position to buy when they first visit your site, get their contact info and follow up with them to convince them to buy, which can take at least seven follow up emails. By asking for your visitor's contact info on the homepage, you'll slowly be able to build your targeted email list and take it to the next level.
Having the right graphics and images on your website can also have a huge impact. Having the best graphics on your homepage is important because the first impression needs to be the best. Choose graphics that are relevant and that give your page a professional look. If you need to hire a designer to make your homepage look it's best, do so because this is the most important part of your site. Because people tend to judge a site on its design, they will only proceed towards the content if they like the design. So having the best graphics on your homepage increases the stick rate of your site, increasing the number of people who come back. Every visitor that comes to your site is a potential customer/lead, so don't lose them with a bad design.
This is why it's important to use a creative tagline on your homepage. Your homepage is your first and last chance to make a good impression on your visitors. This is why it is so important that your homepage has an interesting design, but also be very convenient for the visitor. There are plenty of website owners who that that the design is not as important as the content. One could not say that website content is not important, but neither you make the same claim with design. Way before they have been introduced to your content, your visitors will have a chance to see your design and make a few judgments then. Nobody will want to claim a website that looks like children built it. You must be respectable when dealing with your target audience and make a long lasting impression them with your homepage. However, make sure you keep your homepage lightweight. A wonderful design will display its helpful materials and not be cluttered in any form or fashion. Do not place that many pictures on the website because they will slow down the site's performance, which is something you will cannot afford to do.
For example, if you have a flagship product that deserves all the attention, you can have it prominently placed on your homepage as a banner or as a link, so that visitors are able to see it as soon as they enter the site.
Your homepage is an extremely important part of your business, and you need to consider many factors when trying to make yours stand out. You'll see the difference in no time if you apply the above tips to your site immediately.
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